About Me
I’m a Creative Director and Brand Builder with 12 years of experience in brand building, turning ideas into powerful identities that leave a lasting impact. From crafting compelling brand narratives to designing cohesive visual identities, I specialize in creating brands that not only look great but also resonate deeply with their audience.
With over a decade of experience in the industry, I am a skilled and passionate designer with a strong eye for detail and a dedication to creating beautiful, functional designs that make an impact.
From branding and logo design to website and UX/UI design, I have the expertise to bring your vision to life and help you achieve your goals.
Experience
Over the years, my work has moved across industries and organizational scales, from emerging brands to complex corporate groups. The scope has included brand architecture, identity systems, digital platforms, and product launches, each shaped by the same principle:
to build clarity into complexity, structure into ambition, and direction into every expression a brand makes.
2025—2026
Creative Manager — Horra Corporate Group
- Lead creative direction and communications across Horra’s diverse business units, including real estate, automotive, trading, and coffee.
- Oversee brand strategy, campaign development, and visual communication for group-wide initiatives.
- Collaborate with C-level leadership to align brand storytelling with corporate goals and market positioning.
2022—2025
Workshop — Founder & Creative Director
- Lead creative direction across branding, campaigns, and digital projects.
- Collaborate with companies to define brand purpose and craft consistent visual identities.
- Guide a multidisciplinary team across design, web, and marketing functions.
2022
Creative Director — Eternal Media & Communication
- Directed brand and campaign strategies for key corporate and consumer clients.
- Supervised creative teams to deliver high-impact advertising and media executions.
- Strengthened the agency’s creative standards and client relationships through innovative storytelling.
2019 — 2022
Senior Art Director — Berry Advertising
- Lead creative direction across branding, campaigns, and digital projects.
- Collaborate with companies to define brand purpose and craft consistent visual identities.
- Guide a multidisciplinary team across design, web, and marketing functions.
2017 — 2019
Art Director — Zeleman (Production) Advertising
- Developed visual concepts and brand identities for leading Ethiopian brands.
- Collaborated with production teams to ensure consistent storytelling across media.
2017
Art Director — Berry Advertising
- Created advertising concepts and brand visuals that enhanced client visibility and engagement.
2015 — 2017
Art Director — Fractals Promotion & Communication
- Worked with clients across industries to produce impactful visual communication.
- Developed campaigns combining traditional and digital media.
2014 — 2015
Art Director — Addis Shopping Festival
- Designed the visual identity and promotional materials for the festival’s national campaign.